Words to Live By

Dad's 20 Rules for Success


A July 20, 1987, letter from Dad to Greg during Greg's mission in Japan.

"You ask what contributes to success in business. Basically, I feel these rules would apply to nearly any success, when other people are involved."

July 20, 1987

Rule 01

Knowledge — nobody likes to deal with a dummy.

Rule 02

Enthusiasm — this is probably the key ingredient. Your mother is a very good example of these two concepts.

Rule 03

Honesty — never cut a corner or be less than straightforward. It pays dividends beyond immediate rewards.

Rule 04

Diligence — keep trying, trying, trying. If at first you don't succeed, keep trying until you do or realize you must change your approach.

Rule 05

Be flexible. Just because we hold a certain viewpoint does not mean we cannot tolerate others and listen to their perspective. Many times your own viewpoint changes or is strengthened by listening to theirs.

Rule 06

Study your task, become so familiar with your goal, your obstacles, paths, alternatives and motivations that you can respond positively and immediately.

Rule 07

Study yourself, hardest thing to objectively do. None of us are perfect, none! Know your strengths and use them. Avoid your weak areas like the plague. Some would say overcome them. I think the only way to overcome personal weakness is to avoid the pitfalls which each of us have.

Rule 08

Be prayerful, always. After all man can do, it is by Grace that we are saved and made capable of the task before us.

Rule 09

Live the commandments. One of the greatest challenges is to see others doing well who do not live the commandments. In most cases they don't know or understand them. Our challenge is that we have been given knowledge and it is to our own damnation if we do not enlarge upon it and be obedient. I testify to this personally.

Rule 10

Be true to your loved ones and friends.

Rule 11

Practice, practice, practice — none of us are as good as we can become.

Rule 12

Work as hard as you know how and are capable of.

Rule 13

Set goals and define your path to the goal.

Rule 14

Get as much education as you can! I think you should consider going for a PhD rather than an MBA. If you will, and hustle your schedule, your mother and I will pay the tuition. I do not have enough education, I wish, but it is too late, that someone would have pointed me upward in this regard.

Rule 15

Remember the second commandment, always!

Rule 16

Marry the right kind of girl and do so in the temple.

Rule 17

Don't have any red headed kids, especially boys, they fleece you easily and too frequently!

Rule 18

Be humble in your successes!

Rule 19

Accept your church callings and do your best in them!

Rule 20

Support and sustain those in authority over you, I testify this is extremely important!